Dickenson Consulting

There is one golden rule, which is inherent in this free and extremely effective internet marketing strategy. First GIVE, and then TAKE. It’s as simple as that. Especially if it’s done properly the results could be tremendous. You provide valuable information regarding to your special field of knowledge but before that you must start a specific process. What is that process?

There are so many metrics surrounding direct marketing. So many facts, figures, test results and other sundry measurements. It’s tempting to think the only thing that matters with direct marketing copy is to get the tried and tested elements in place. If that were the case, you would be able to buy DM copywriting software.

Banner ads can be a very effective and inexpensive way to get your market message out online, although they are probably not as effective as they were when they first debuted. Like other forms of online marketing, you need to test and track everything that you do with banner ads. Keep in mind that not all banner ads are created equal; some are much more effective than others. While smart placement of a banner will do some of the work, the ad itself needs to do some work, too.

Assuming your business is motorcycles, my first guess at your target demographic would be 16-25 year old males and 50+ year old wealthy retired couples. Breaking it down further, if you sell Suzuki crotch rockets, you can safely discard the wealthy retired group. Narrow the demographic as best you can to target potential customers.